[Télécharger] How blockchain technology influences the purchasing decision of automobiles: An academic research paper (English Edition) de Fabian Sander En Ligne
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Télécharger "How blockchain technology influences the purchasing decision of automobiles: An academic research paper (English Edition)" de Fabian Sander Livre eBook France
Auteur : Fabian Sander
Catégorie : Boutique Kindle,Ebooks Kindle,Ebooks en langues étrangères
Broché : * pages
Éditeur : *
Langue : Français, Anglais
The purpose of this research is the need for a vehicle data and process ledger (VDPL) that contains all relevant data over a car’s lifetime; this paper also investigates how such a VDPL based on blockchain technology (BCT) influences the customer’s car purchasing decision. An online survey with 156 participants is being analyzed to reveal the true effect of a VDPL based on BCT on the quality and value perception as well as the final car purchasing decision. The results show that the implementation of a VDPL based on BCT does indeed have a positive significant effect on customers’ quality and value perception as well as on the willingness to purchase a used car. It appears that the perceived value of a vehicle with a VDPL increases for used and new cars. This study intends to deliver an improved picture to practitioners in the automotive industry about the benefits and consequences of implementing a VDPL based on BCT to trace a car’s history over its lifetime. By doing so the trustworthiness and reliability of such a transparent system is being highlighted.
Télécharger How blockchain technology influences the purchasing decision of automobiles: An academic research paper (English Edition) de Fabian Sander Livre eBook France
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